CBD products have been continuously conquering the market in the past years. So considering the fact, more and more companies have been showing their interest in entering the industry. With all the competition going on, how can you make sure to capture the eyes of your prospective customers? One way to do that is by investing effort and time in your company’s logo and brand.
Here are some tips and tricks for you to try out:
Be Mindful of Your Lines and Shapes
Don’t just add things randomly, for even simple lines and shapes can have meanings. For example, rounded lines can appear friendly as compared to straight lines that appear professional.
Choose Attractive Colors
Green is the color that is often associated with CBD, so you can consider using it as the main color of your logo. Also, each color represents a different meaning. For example, if you want to build trust, you can use the color blue, or if you want to stand out from the crowd, then you can use loud colors. Just make sure that each color represents your brand’s identity.
Select Font According to Your Target Market
Who is your target market? If you target mature CBD users, it would be a good choice for you to use clean and elegant fonts. On the other hand, if you want your brand to look friendly to your target market, then a hand-drawn front would be okay.
Create an Engaging Website
The most important thing that you should consider when creating a website is providing a good user experience to your potential customers. It should be responsive and easy to navigate. It should also be visually appealing. Of course, your website should also be consistent with using colors, fonts, and even images.
Invest in Packaging
You need to know that packaging plays a vital role in building your brand since it can affect your customer’s brand experience. As much as possible, make your packaging look professional and functional.
Take Advantage of Social Media
Although just having your own website will do, promoting on social media will help you increase your brand’s visibility. Just like when creating your website, your social media channels should also look consistent. Create engaging posts. Make sure to add photos that are visually appealing for you to attract new customers.
Make Use of Videos
Videos are one of the best ways for you to introduce CBD to those who haven’t even heard or know about it. You can also use videos to educate people about the benefits that they can get from consuming your products. What’s great about videos is that they can explain even complex ideas that texts and images can’t do.
Remember, your logo will serve as the face of your brand. So, you should choose everything carefully. Ensure that your logo and brand would deliver the right message to your potential customers. You can also consider hiring a professional to help you out.